There’s a new player in the black travel industry. Blavity, the media and events company which focuses on black millennials and black culture, has acquired Travel Noire. News broke yesterday and has travel industry intrigued on what’s to come.
Travel Noire was founded in 2013, by Zim Ugochukwu, which offers traveling tips and guidance for black millennials. The company is one of the travel industry game changers, alongside the pioneers of the black travel movement, Nomadness Travel Tribe, who have revolutionized the way people of color travel. In a statement Travel Noire says,
It’s official! We’ve joined the @blavity family — and we’re so excited to share more of what we’ll be able to do together. Thank you for making this one of the most unforgettable four years imaginable. – @zimism
While many are still wondering if the face of Travel Noire will change or whether the core group of the Travel Noire crew will remain, it is clear that Travel Noire founder Zim Ugochukwu will continue to lead the company as its chief brand officer. The move to buy Travel Noire is Blavity’s second acquisition of the year. Blavity bought media platform Shadow and Act a few months prior. Blavity co-founder and CEO Morgan DeBaun said in a statement,
“Travel and culture is a huge part of the black millennial experience and an important part of how we interact with the world, Zim has shifted the conversation about travel and showed the world that we can and should be represented wherever we are. I’m thrilled to add her vision and expertise into the Blavity ecosystem.”
Zim penned a heartfelt email to her subscribers detailing the journey of Travel Noire and her relationship with Morgan saying, “since the very beginning of Travel Noire’s life, I knew that I wanted to build something special. Something that didn’t conform to any of the conventional rules. I wanted to transform the way people thought about work and travel. To show people of color that travel was for them too. I wanted to build a small empire. A small giant. Something that wasn’t too big, but something that felt just right.And Morgan continued to touch base every so often. She was a wonderful cheerleader, never too far away. And for four years, God graced us to do the unimaginable — build an award-winning company, host thousands of people in different countries around the world, work from wherever we felt the happiest & inspired, set our own hours, take advantage of unlimited vacations & put a little dent in the world of travel. It’s been a crazy ride.”
Written by Lungi Moore, Editor, Modern Domestic