Black Enterprise recently sat down and had a heart-to-heart with SWV, one of the 90’s most notable female groups. SWV took many years off from recording and away from each other, but fans still haven’t forgotten these sisters with voices and how easily they used to rock the mic, using their moving harmonies and soulful lyrics. It’s been almost 24 years since Cheryl “Coko” Gamble, Tamara “Taj” Johnson and Leanne “LeLee”Lyons released their first album It’s About Time, which included fan favorites “Weak” and “I’m So Into You,” and to date the ladies have sold over 25 million records.
Lately, the trio has set aside past grievances and are back on the scene releasing new music and starring on their recently canceled reality show, “SWV: Reunited.” They collectively agreed that reality TV is not being completely abandoned but the next go-round has to promise more creative control. Coko told the interviewer “We wanted to show more of the positive aspects of our lives. They wanted to show us against each other—and we wanted to show us against the world.”
When discussing the industry and longevity, Taj expressed that she would go back and remind her younger self that [music] is a business. “It’s easy to lose sight of what’s really important. At the end of the day, it’s a business; you have to focus, know your stuff, practice, and be committed.”
The ladies released their latest album Still last month and the girls chose to stay true to their roots and what they know their fans would love.
“We know our fans. We know what got us this far. We know what they want to hear from us,” said Lelee. “If you try to adapt your music to what’s going on now, your fans will be the first to ask or tell you ‘What are you doing? Stick to what you do best.’ So, we’re always going to stay true to them and take care of what our fans want first.”
The group’s favorite song on the new album is “MCE (Man Crush Everyday)” Take a listen below and check out some of their greatest hits here.
MCE (Man Crush Everyday)
By Melody Lanei