Pop-up shops are all the rage, it seems within the realm of fashion. From rappers to reality stars to fashion boutiques, pop-up shops are the new trend for retail therapy. The fashions are exclusive and limited making their resale value enormous! You just have to be on top of your game… But, is it worth it?
Is standing in super long lines and overpaying for a tee shirt or jacket, really worth it?
The trend of the pop – up shop is relatively new. The concept is to use a venue or retail space to host a sample sale on new or gently used good, at the specific location for a temporary period. A pop- up shop can vary with times, from a few hours to a few days, depending on the seller.
Some of our favorite celebs and boutiques have held pop up shops. Celebrity fashion stylist June Ambrose is a fan of the pop- up shop and has held one in NYC annually. At her shop she tends to sell gently worn clothes from her fab closet for fans and fellow fashionistas to own for themselves. Can you imagine the great pieces she would be selling. This pop-up shop would definitely be worth the wait on the long line. To score items from Junes closet with low prices is every fashionistas dream.
The pop- up shop is a great way to make fast cash for sellers, and a good way to empty out your closet to make way for new items. Nene Leakes one of our favorite reality stars, turned actresses has also taken on this trend. She also has hosted one in her town of Atlanta.
The pop-up shop is also great for boutique owners and brands to promote their business while making sales and networking. Recently in L.A., Draya Michele hosted a pop-up shop showcasing her successful Mint Swim Line. People were able to shop and purchase her sexy pieces at the location, rather than online via her site.
Pop-shops are great for both customers, and sellers. It’s totally a win-win situation for everyone involved. The seller gets to push the items on sale creating revenue, and also promote the brand or themselves. The buyer gets to purchase pieces for lower prices that they would normally pay higher prices online or get items that normally would be out of ones price range, but are reduced because it is gently worn. The only downside would be long lines, but what fashion lover hasn’t stood on a long line before. Its totally worth it!
Have you ever attended a pop-up shop? If not, would you consider?
Written by: Tiffany Greene
Fashion Stylist/ Blogger www.theposhpeople.com