It’s summer time and we all know what that means…Swimsuits. There is nothing more frustrating for a woman than trying to find a swimsuit that is not only cute, but can flatter your body even though so much of it is exposed. At last the summer gods have sent a solution for the everyday woman not blessed with the modelesque bodies most swim lines are geared to.
Phylyda is the brain child of designer, Lydia Maurer, and is breaking all sorts of barriers when it comes to swimwear. Lydia’s rather impressive resume includes working for Yves Saint Laurent under Stefano Pilati, Rue de Mail under Martine Sitbon, and did we mention she served as the creative director for Paco Rabanne in 2012? The woman knows her style and she’s using everything she has learned to redefine what swimwear means to the woman of today.
Drawing inspiration from her own family, Lydia has been quoted saying she has “an aunt with wider hips but with a super petite chest…” while her “cousin and mom have larger chests and practically no hips. Hardly any woman wears one size.” It is this universal problem that drove Lydia to design Phylyda which specializes in separates that can be mixed and matched to compliment any woman’s body.
Not only does Phylyda use exclusive Italian fabrics that tout some impressive details like micro-encapsulated fibers that are SPF50 and fast drying, but some of them are enriched with aloe, retinol, vitamin E, and, get this, caffeine that the brand says will help smooth your skin while you’re in them. Not only is their limited edition Capsule line consisting of the nine pieces shown above, but they come in sizes 6 to 18 and cup sizes going all the way up to 42F. And while the price tag for these custom separates range from $149 to $343, Phylyda’s separates are in styles and fabrics that are sure to stand up to the test of time and changing trends.
Lydia Maurer was quoted saying, “swimwear is intimately related to the most comforting memories of being on holiday, and yet it’s such a shame that, more often than not, we feel anguished by the mere thought of shopping for our swimsuits and facing ourselves in front of a mirror.” But now that we women have Phylyda to turn to, we have a feeling that swimwear shopping is going to be as fun and satisfying as shopping for high heels. Do yourself a favor and go to Phylyda.com to take a look at their limited edition line or prepare for next summer by visiting the site when they have more styles available in October.
Written by: Lenisa Kelly