Congratulations are in order for hip-hop mogul Pharrell Williams. This week he announced he is the newest co-owner of the denim brand G Star Raw. Pharrell has always been a trendsetter, noticed mostly for his oversized brown hat last year. This fashion business venture isn’t new for him, having complete control of clothing line Billionaire Boys Club and Ice Cream, most popular in the 2000s.
The announcement was made at a press conference and through both G-Star Raw and Pharrell’s social media sites. G Star Raw posted, “We are excited to announce our new co-owner. Welcome to the family. @Pharrell.” While Pharrell tweeted, “On top of my business. As of today, proud to be a co-owner of @GstarRAW”
Pharrell’s “strategic partnership” gives him numerous creative grounds for the Dutch denim brand. Williams gets to oversee new collections, advertising and the company’s business strategy. At a press conference this Tuesday for G-Star Raw, Pharrell said “G-Star is an independently-minded and forward-thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”
Pharrell previously collaborated with G-Star for his company Bionic Yarn to create Raw for the Ocean, a denim line “that takes plastic from the world’s oceans and transforms it into innovative denim and apparel.” The collaboration must have been epic because now he’s their newest co-owner of G-Star.
We can’t wait to see Pharrell’s creative touch on G-Star!
Written By: Nicquana Tashea