Tiffany and Company’s Fall 2016 campaign is certainly historic and EGL is super pumped about it. This awesome jeweler has made its mark in the fashion industry for 179 years. Throughout that time, they have never had celebrity involvement in any of their advertising campaigns. Grace Coddington, former creative director of American Vogue, has now paired up with Tiffany & Co. as their creative partner. Of course she did what she does best: stepping out of the comfort zone, using her awesome ideas to create a unique approach and taking the campaign to another level. One of the celebrities Grace handpicked for the campaign was the amazing actress Lupita Nyong’o.
The Oscar-award winning actress, who has recently confirmed that she has joined the cast for the upcoming Black Panther film, is the face of the very first celebrity campaign for the iconic jeweler Tiffany & Co. The company has not had a “face” for its brand in 79 years, until now. We love supporting and celebrate women who put time and effort into their craft. Lupita’s success has been molded by her consistent strive, passion, focus and action and she is reaping the benefits of them all. Keep doing your thing Ms. Lupita Nyong’o! Oh…and you too Ms.Grace Coddington.
In the Tiffany & Co. ad campaign, Lupita looks stunning as she’s effortlessly poses in a gold T&Co. bracelet. Push through melanin!
While scrolling on Instagram, we came across Lupita’s post in regards to working with the campaign…
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Written by: Nishoba Snow