Kelly Rowland arrived at the 2016 SXSW Festival at Austin Conventional Center to chat about her newest project, “Chasing Destiny.” In her opening statement, attendees found out how much she actually misses girl groups, including her own.
It’s been over 15 years since the Grammy winning R&B trio of Beyonce Knowles, Michelle Williams and Kelly Rowland split up — otherwise known as Destiny’s Child. Rowland is delighted about the launch of her new singing reality competition show, “Chasing Destiny,” and revealed her feelings about her former girl group in a recent interview with BET President Stephen Hill.
“There’s been so many artists — and there’s nothing wrong with it — who want to be solo,” Kelly told BET President of Programming Stephen Hill. “It’s what we’re used to right now. And like I said, there’s nothing wrong with it. But I think it’s time for another generation to see women coming together. I think it’s time for another generation to see camaraderie. I think it’s time for another generation to hear voices together. To hear the power of it, how exciting it is. How it’s a force on stage. That is something that is missed. Hell, I miss it.”
In Rowland’s series, she wants to show the impact girl groups have on the music culture and why we should bring them back.
“It’s the power of females,” Rowland said. “It’s the power of females coming together. And I think its a culture that’s missed. That’s the main reason why I felt there was a void in the market place. Yes, we have Fifth Harmony, yes, we have Little Mix, but that’s two. When we were coming up there was En Vogue, Jade, Xscape, Spice Girls, Dixie Chicks. Girl groups of all genres.”
Rowland uses her expertise to find the next big girl group in her new reality show. Although she knows they may not be as big as Destiny’s Child, it’s a start.
One of the things a group needs is “confidence,” according to Rowland. “They better be able to sing their butts off — and these girls can sing their faces off. And work ethic. I think the difference between Destiny’s Child and anyone else, we just outworked everybody,” she said.
She would also prefer to see more diversity in the music industry. She feels women with her skin color deserve to see more role models who look like them.
Rowland is using all of her experiences in music – good and bad — to hopefully bring back the spirit of girl groups. We wish her the best of luck!
Written By: Taylor Bennett