“This is not about taking away from any other community,” he states in the article. “We’ll still go to Chinatown. We’ll still buy Gucci! But the application will make it possible for us to have an economic community. It’s about blacks gaining economic power.”
Gaining economic power would be an accurate name to a long-played game. According to recent demographics, Black-owned businesses have annual revenues of nearly $188 billion, but it’s a mere drop in the bucket compared to White-owned businesses that see annual revenues of nearly $13 trillion.
The mogul and rapper describes the app, which hasn’t been named just yet, as also championing “black excellence.”
He also emphasized the vast need for change:
“I don’t believe in passiveness,” he states. “At some point there has to be some kind of fight. I feel like we’ve done a lot of marching. It’s time to start changing.”
With a track record of launching massively successful businesses and products such as Ciroc and Revolt TV–just to name a few; it’s no guess that his app would create wonders for Black-owned business struggling to connect with wider audiences and increase revenue like we hopefully have never seen before.
Written By: Kisha Forde