After releasing three singles last year, singer JoJo has been quietly working in the studio on her first album in a decade and now she’s finally ready to make her return.
The 25-year-old singer dropped her new single, “F*ck Apologies,” featuring Wiz Khalifa and the visual for the song, earlier this week. The video was shot by Emmy-nominated director Francesco Carrozzini who also worked with Beyoncé and Lana Del Rey.
The video starts off with Wiz spitting a verse;
“I ain’t apologizing for sh*t,
I do what I want”
And JoJo sings about embracing her flaws while making out and swimming in the pool.
“I’m not perfect, I got pride
That’s not what it is this time
So f*ck apologies, I would say I’m sorry if I really meant it”
JoJo was well on her way to becoming a pop superstar before being derailed by her contract with Background records in the early 2000’s. Let’s hope her new deal under Atlantic Records breeds her better success and promotion for new album Mad Love dropping in October.
In the meantime, you can catch JoJo on tour with Fifth Harmony through September.
Also, take a look at JoJo’s new video and let us know what you think.
Written By: Jnelle Belle