Etihad Airways has capitalized on something that all other airlines missed. It’s something that every airline sees everyday running up and down airport terminals. It’s a major staple in many people lives and something we here at EGL are all about-FASHION!!!
Etihad is the first official airline to sponsor Fashion week. It’s now being dubbed the “airline of the fashion industry”. This means 17 fashion events around the world will now be connected to this cutting edge airline. Marrying fashion and travel only seems right. All we see are supermodels, photographers, singers, rappers and actors constantly jet setting around the globe.
Although this deal between WME/IMG is new Etihad has had their hands and eyes on the fashion scene for a while. Their own fashion show in 2014 displayed new model aircrafts and new cabin crew uniforms. That alone should have given us a clue that they had their eye on a bigger prize.
This marriage brings amazing perks to us consumers. Imagine having the choice of watching the latest fashion trends strut down the runway instead of a movie you have probably seen a million times. Or instead of being offered peanuts you are now offered a gift bag filled with all things fashion.
They kick off their alliance with WME/IMG on May 15th with Sydney Fashion week. Will you be keeping an eye out to see what else Etihad has in store for us?
Written by: Crystal Stoute of HerNameIsCrystal