First Formation, then the Superbowl and now Ivy Park? DAMN, Bey… What is the Queen going to hit us with next???
That’s right people… Beyoncé Knowles-Carter is dropping a brand-spanking new activewear line on April 14th entitled Ivy Park. Activewear is probably NEVER going to get this fly and if you weren’t one to hit the gym before, Ivy Park will definitely make you want to quickly get there. The 200-piece collection is flirty and fun while still remaining effortless and cool. Whether heading to the gym or to the movies, Ivy Park is versatile enough to wear almost anywhere!
For the brand’s rollout, Beyoncé and her crew are filmed engaging in a number of intense fitness activities. Showcasing the unique cuts, trendy patterns and impeccable fits of a large number of the pieces contained in her collection. From tank tops to sport bras, to hoodies and head bands, Ivy Park has so many items in its arsenal, it’s impossible to go wrong. There’s something for everybody—from the thin, to the thick, to all of the sizes in between!
And……. You had to know that the Queen never storms the kingdom without Princess Blue! Yes… Even Blue got a little bit of shine in the campaign! Her cameo appearance features Beyoncé giving her a piggy back ride through what appears to be a park. So sweet, right?! (SIGH)
For those of you curious to know what the price points for Ivy Park are looking like, we have that for you too! Just as broad as the attire, prices in the collection will range from $30 all the way up to $200 and will be sold at Nordstrom, Topshop and Net-a-Porter. You have to love and respect how Beyoncé always keeps her fans in mind. We adore you for that, Bey!
Make sure you keep an eye out for the official launch of Ivy Park!
Mark your calendars and set alerts on those iPhones, Beyhive members… April 14th is vastly approaching and you don’t want to miss out, because we think these items will sell out faster than water in 110 degree weather!
Here is the advertisement video:
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Written By: Corinne “MAVEN” Cuttino Style Correspondent