Have you ever wanted to pursue a career in the entertainment industry but didn’t know how? Not sure what industry contacts you should be connected to or how to properly brand yourself? No worries, we’ve got you covered!
On Saturday June 11th, EGL was on the scene at the Music Converg publishing summit held in New York City, NY. The publishing summit was an opportunity to educate and inform up-and-coming songwriters, musicians, composers, producers and others on the ins and outs of the entertainment business, including self-branding, music and licensing legal rights and of course how to make more money.
The summit was created and moderated by two industry professionals: Jeremy Stennett founding partner at The Lifestyle Agency and trendsetting marketer and innovative advertiser, and Hillary Cutter, founder of Cutter Productions and a seasoned executive producer of broadcast media and live theater.
The panel included a group of experienced and professional individuals from diverse backgrounds in the entertainment business, including legal, advertising, fashion and retail, entertainment writing, radio, and publishing.
The panel included Rikers El, vice president of marketing for Koodoobrand and Rucker Brands, who has worked with many celebrities like Chris Brown, Kanye West, 50 Cent, Sean ‘Diddy’ Combs and Trey Songz just to name a few.
Below are more representatives who were on the panel!
Nzengha Waseme-ESQ-Entertainment Attorney representing musicians, actors, directors and fashion designers’ legal intervention and defense to protect their rights and profits.
Keisha Alexis – A Senior Royalty Analyst with over 19 years of experience in the entertainment industry. Her main role at Warner Music Group is to advise artists on the dos and don’ts in the area of music royalties.
Gabriel Williams– Co-Creator of popular online entertainment magazine website Stuff Fly People Like and celebrity stylist.
Some of the key advice the panel experts gave to the audience is learning how to properly brand yourself and make sure you stand out from the rest of the crowd.
“When you come into my office I’m not even looking at resumes. I’m looking at your social media accounts because I want to see how your interacting with your audience and makes you different,” Rikers El said.
Another key point the panel made is the importance of reading your contract and having a lawyer before making any major decisions or agreement with a record or marketing company.
“People do not understand if you do not read your contract the little terms of an agreement and something so small can be so detrimental to actually how you get paid. So when you hear people go bankrupt oh they say ‘I sold this and I didn’t make this’ sometimes it could be as simple as not understanding what you signed off on,” Keisha Alexis explained.
After giving some helpful and informative advice, guests had the opportunity to meet and greet with the industry professionals to exchange business, contacts and even help with startup branding information.
For more information on how you can connect with these professional experts to jump start your career, visit www: http://www.musicconverg.com/summit/speakers/
Written by Tiffany Hercules