Courtesy of Vinick Dias/Sovereign Brands

Dave East has always shared memories of when him and his friend popped bottles of Belaire Rosé while cooking it up in the studio. Now, he is out taking flicks and signing hoodies for his fans while popping Belaire at Harlem’s very own Up NYC boutique.

This past weekend, Dave East and Luc Belaire launched their one day only collaboration line. Dave East, who is a  Global Ambassador for Belaire, created their new lifestyle gear, which includes limited edition sweat suits that Dave designed himself. The collection also includes matching hoodies, t-shirts and beanies. But what flew off the shelves were those high in demand gold and black Bottle Boy jackets.

I’m a gold bottle boy,” Dave said.

Photo Credit: EGL

Dave East rocked the original Belaire jacket that dropped back when Rick Ross partnered with the brand. Dave expressed his excitement for what’s to come and his love for Belaire.

It’s a lifestyle brand that is apart of the culture, they always supported me, and I will always support them,” Dave shared.

East will continue to promote his personal favorites, particularly the wines Belaire Rosé, Belaire Luxe and Belaire Gold.

I like the gold. It’s not as sweet. I like the taste. We’re gonna do gold bottles this year,” he said.

Photo Credit: EGL
Photo Credit: EGL
Photo Credit: EGL

Checkout a video from the event below:


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Our #Belaire x @DaveEast clothing drop at @upnyc was on fire! Shout out to all the fans that came down to make the pop up a success!

A post shared by Luc Belaire (@officialbelaire) on

This event was definitely one for the books!

Written By: Ashley Davison (Instagram: x__anicole)


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