Damon Dash is bringing the story of how Roc-A-Fella Records was born to the small screen. The BET Music Mogul’s star is reportedly pairing with “Preachers of L.A.” executive producer Lemuel Plummer for the story that will uncover the label that was co-founded by Dash, Jay-Z, and Kareem Burke.
In a statement to the press, Plummer expressed his excitement of bringing the “true story” to the masses:
“It means a lot that Damon trusts us to tell the story – the real story – of how two global music icons got their start and did nothing less than redefine pop culture. That story is so unbelievable and yet so true that we know we have an awesome responsibility as storytellers to get things right.”
The story is set to touch on the rise of the famous Hip Hop label touching on everything from Dash’s relationships with R&B singer Aaliyah and fashion designer Rachel Roy, along with an in-depth look into Dash’s departure from Roc-A-Fella as well as his fallout with Jay-Z.
Dash said in an interview with Deadline:
“As much music as I could get, I know what I own, and there’s a lot of different artists that would probably not have a problem with participating. And hopefully Jay doesn’t either, but as of yet we haven’t crossed that barrier. I’m not worried about that. What defined what we were doing is everything that was in my life equals Roc-A-Fella … there was a point of view at Roc-A-Fella I’m not quite sure people knew what it was. We had so much going on.”
The two also added that the story isn’t about the music you hear, it’s about the actual behind the scenes story that’s never been told. Plummer adds that Roc-A-Fella wasn’t just a movement surrounding one person (Jay-Z) but it was made to look that way.
Dash explains why Roc-A-Fella became some big:
“The reason why Roc-A-Fella crossed and became so essential to pop culture is that we were probably the most authentic people that were also so sophisticated. My experience doing white people sh*t is just as heavy as my experiences doing black people sh*t. Actually, I think I’ve done white people sh*t better than white people.”
There has been no set premiere date for the show as of yet or what network it will land on. Both Dash and Plummer have previously worked together on BET’s “Music Mogul.”
Written By: Jnelle Belle