Colin Kaepernick, the former San Francisco 49ers quarterback whose kneeling during the national anthem stirred controversy, tweeted an image from Nike’s latest ad campaign, “Just Do It.” The words, “Believe in something even if it means sacrificing everything” were written across the athlete’s face. However, words couldn’t express the feelings of hope and equal feelings of hopelessness brought on by the videos and photos of people burning and destroying Nike apparel in response to the ad. Shortly after Nike’s announcement, the consumer-research firm Morning Consult released a survey showing that Nike had a 50 percent decline in Nike’s favorability, revealing another issue – it’s much more progress to be made.
In 2016, Kaepernick sacrificed his career for the sake of oppression in the country. Initially, the idea of kneeling during the national anthem, which he did, appeared to be a bold statement that would get little to no results. Because of the odds against him.
It is questionable if a man is able to take a stance against our country and make a difference when so much of the problem arethe ones who were appointed to run it? Especially because, as Kaepernick said, in one statement when referring to why he could not show pride in a flag for a county that oppresses black people,
“There are bodies in the street and people getting paid leave and getting away with murder.”
People are getting away with murder without justice being served, which is why Kaepernick appointed as the spokes-person for Nike is a special step forward for racial equality in America. It also proves that his dream was “crazy enough.” Hence his newest commercial released.
The former NFL star released a commercial, “Dream Crazy,” which sends a touching message in a 90-second ad challenging people to be crazy enough to believe in their dreams. It is a montage of several athletes ranging from LeBron James, Serena Williams and etc. facing adversity while Kaepernick can be heard describing each circumstance.
“So, don’t ask if your dreams are crazy. Ask if they’re crazy enough,” he closed.
However, Kaepernick’s message of equality and inspiration continues to raise anger.
Issues of Race or Patriotism?
President Donald Trump has been very vocal about his opinion on protesting during the anthem since Kaepernick first kneeled for the National Anthem back in 2017. He stated, in an interview with the Daily Caller on Tuesday, that Nike was sending a terrible message and also tweeted, “What was Nike thinking?”
“I think it’s a terrible message that they’re sending and the purpose of them doing it, maybe there’s a reason for them doing it,” Trump said.
Trump continued, “there’s no reason” for the famous sports apparel company to tap Kaepernick for the campaign.
Trump concluded with Nike having the right to make their own choice businesswise.
“As much as I disagree with the Colin Kaepernick endorsement, in another way — I mean, I wouldn’t have done it. In another way, it is what this country is all about, that you have certain freedoms to do things that other people thinkyou shouldn’t do, but I personally am on a different side of it.”
According to Trump, his point of view has nothing to do with race. In 2017, he tweeted,
“The issue of kneeling has nothing to do with race. It is about respect for our Country, Flag and National Anthem. NFL must respect this!”
Trumps series of posts were met with several responses by the media of what Nike was actually thinking.
If sending a message of human equality is a bad one, it appears that people are ready to fight for it.
The Fight For Justice
Kaepernick has been out of the NFL since becoming a free agent in March 2017. After opting out of his contract with the 49ers, no NFL team has signed him. Kaepernick alleges, in a grievanceagainst the NFL last fall “that league owners are colluding to keep him off an NFL roster.”
The new case will explore NFL owners, such as Rodger Goodell, association with Trump, according to CNN. The spokes person for the NFL, Brian McCarthy has no comment as of yet.
So far, Kaepernick had a small victory in his favor. The league and NFL Players Association appointed arbitrator has rejected the organization’s attempt to have Kaepernick’s case dismissed.
Whether the president is admitting or not whether the issue is about race, African Americans are still feeling the heat when progress is being made.
We’re praying for Justice for Kaepernick!
Written by: Taylor Bennett