Ms. Phylencia “PT” Taylor is a culture and communication strategist with an impressive seven plus year career. She has worked for large companies like Wella Corporation and Carols’ Daughters. She is also invested in her own company, Shine Beauty Culture, where she works to help other companies develop and grow their brands. As if that isn’t enough, she is also an adjunct professor at the University System of Georgia and her new book entitled,Evolving Beauty: The Business of Beauty in a New Age will be available April 4. Can we say superwoman!?
When asked, “how do you define beauty?” Her response was timeless; “Beauty just is.” Taylor went on to explain that beauty permeates from within; it isn’t forced, contrived or manipulated. Even though we all do a little enhancing by using different beauty products, true beauty stems from within.
As women, we often get so caught up in the trends and fads, that we forget that there is so much more to beauty than how well we can contour our face, how cute our selfie comes out or how many followers we have on Instagram.
Taylor believes that whether you’re an aspiring beauty expert or just an everyday beauty consumer, the brands you identify with are who you are. “Know thy self”, she states. It doesn’t matter if you’re super natural or if you like a little silicone. Identifying YOUR unique beauty makes picking the right brand much easier.
This is a philosophy that applies even to the aspiring beauty brand owners or beauty experts. Taylor has witnessed several beauty brands fail because they consider this fundamental theme, which results in the failure of finding their right consumer. Three very key points will help with this:
1. Know your brand
2. Do your research
For those of you who are interested in digging a little deeper, becoming a wiser beauty consumer or learning how to build a successful beauty brand, a great place to continue your research is Taylor’s new book, Evolving Beauty: The Business of Beauty in a New Age. It will be available digitally through Amazon, Kindle, & iBooks. For more information on consulting and future workshops, visit shinebeautyculture.com.
IG – Evolvingbeauty.info
Written By: Shahara McGee