Now more than ever, it’s important for Black folks to invest our money into black-owned businesses. The makeup industry has hundreds of brands with a wide range of products varying in colors and suitability for all skin tones, but doesn’t it feel good when you know you’re investing back into your community when you purchase a product? In a capitalistic society not built for black-owned businesses to succeed, the Black community has to be their backing force. Many people are not aware of the numerous black-owned businesses in the cosmetics industry. Therefore, to bring some great brands into the limelight, here are just a few B.O.M.Bs (black-owned makeup brands) for you to explore.
Coloured Raine is mostly known for their matte liquid lipsticks that come in a variety of colors. The colors look great on every skin tone and the formula is comfortable. Not to mention, the line is animal cruelty-free! Loraine, who wanted to spice up the cosmetic world, created it in 2013. It is now renowned as the most beautiful and exotic makeup worldwide.
AJ Crimson has been voted for the best multicultural brand. Recently, he held a summer skin event for people to learn about foundation and tips for makeup application. Big stars came out to support the event and his makeup is focused on various skin tones for women of color. AJ Crimson is a entrepreneur and makeup artist who has worked mostly with women in the music industry. He loves giving women the tools needed to make them fall in love with themselves by helping them find their true beauty both inside and outside. To date, his products have been featured in notable fashion, beauty, and music magazines worldwide.
Black Opal creates a wide range of products for both women and men. They produce shaving cleanser, foundation, lipstick, and much more. They even feature a “find your shade” section on the website to match yourself with makeup that goes well with your complexion. It was founded in 1994 by four passionate individuals that loved beauty and had a vast knowledge of issues that were specific to skin of color.
Fashion Fair is one of the OG’s of black-owned makeup companies. Even more interesting is that it still ranks at the top of the best list. The name comes from the Ebony Fashion Fair’s creator, Eunice W. Johnson. Johnson set out to celebrate black models that were walking for big named designers with her line. Once she realized the models didn’t have shades to wear in foundation colors, she created Fashion Fair.
Written By: Shardae Jefferson