Within every season, the beauty industry has numerous campaign launches that catch our eyes with all the pomp and circumstance. In this quarter Spring 2018, they definitely haven’t missed a beat. What we are loving most is seeing the fusion of diversity and inclusion getting shown to the masses. Notable brands are collaborating with our favorite beauty influencers and that’s a huge win for creating a relative forum for the consumer. Here are a couple of products that you might want to check out brought to you by the slayful people you may admire.
He is a male in makeup whose slay isn’t to be out-shined by his energetic, sassy personality. His palette includes 6 high-impact highlighters with a custom fan brush.
Known as “Auntie Jackie” to her supporters, Jackie is always there to give the full honest tea. Her loose highlighting powder formula brings a luminuous glow to the skin and can be used for face, eyes, and lips. Talk about melanin magic!
Amra, known as “Amrezy”, is known for her effortless glowy skin so it’s only right that she dropped her own highlighter with major makeup brand, Anastasia Beverly Hills. Her pressed highlighting powder gives you the perfect amped up glow for any look.
Jennie is known for her velvety cocoa skin and full glamour looks. Her two pressed highlighter palettes have four shades that can enhance any skin tone with a rich, illuminating glow.
Self-proclaimed “Mommapreneur” and Youtube sensation shows off her perfect pout in her new lip collab with ColourPop Cosmetics. Her liquid lippies provide bold, intense color that dries down to a super matte, transfer-proof finish.
She’s known for her sweet, chill personality and her dynamic use of color in her makeup looks. Alissa delights us with her first collaboration with a nude, gloss that enhances any lip color.
Ruiz is known for being one of the pioneers of Youtube Beauty/fashion gurus that elevated simplistic and classic beauty. Her collaboration with Pixi Beauty includes an 9-shade lip/cheek palette, as well as a multi-use cheek/eyeshadow palette.
We just can’t get enough of Patrick’s over-the-top love for glamour and his vibrant, showgirl personality. His collaboration with MAC is a true representation of him in a one-size fits all style that includes products for eyes, lips and face.
Who are your favorite beauty influencers? What campaigns or collabs would you like to see in the future? Leave your favorites and collections you can’t wait to try in the comments below.
Writer: Tytiyanna Marshall-Harris
IG and Twitter: @Trendtye