[Pronounced BAL-MAHN]

If the Balmain x H&M collection sent you (and your pockets) into extreme overload, you won’t be able to handle the latest blessing Olivier Rousteing has bestowed upon the fashion world!

Photo Credit : Instagram @olivier_rousteing
Photo Credit : Instagram @olivier_rousteing

Olivier Rousteing, 30, is the creative director for the high-fashion label and he is on fire! Earlier this week, Rousteing posted photos from his new 2016 Balmain ad campaign to his Instagram page welcoming supermodel legendaries: Naomi Campbell, Cindy Crawford and Claudia Schiffer to the #BalmainArmy. They look nothing short of amazing in the black and white photo shoot by Steven Klein. Rousteing has really done a deal on the high-fashion label, turning it into a label everyone wants and well—judging from the footage of the New York H&M launch—they will do anything to get it.

Rousteing spills his excitement about the new collection with Vogue. “While we shot these images, I had to smile as I imagined how my adolescent self would have reacted with utter disbelief if someone could have traveled back in time to tell me that one day I would be in a New York studio, watching Steven Klein shoot Cindy, Claudia and Naomi for my Spring 2016 campaign-for those four singular talents have inspired me from day one. When I was a schoolboy in Bordeaux, it was their editorials that first made clear to me the amazing transformative power of fashion. Still today, many years on, their iconic images are often found amongst the jumble on mood boards in my (and almost every other designers’) atelier. To say that working with them was a dream come true is no exaggeration.”

Rousteing doesn’t seem to be slowing down anytime soon. “It’s a new chapter for Balmain. Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”

With an astonishing 2 million Balmain soldiers on his Instagram page, Rousteing has much love from around the world and the spring 2016 line is already in heavy demand from his Balmain soldiers. You can expect a 90s feel from this line featuring vibrant color, stunning cut-outs, caged pieces, body-con styles and ruffles—lots of ruffles!

Check out some of the sexiness!


Olivier Rousteing makes you want to dive in your closet and start modeling.
To get a peek at some of the beautiful pieces from the spring 2016 watch it here!

We are anxious to see which celebs will rock the best looks with pieces from the new collection. Who do you think would shred red carpets in Balmain this spring? Sound off now!

Written by : Toni Mason


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